Unilever Ventures, the venture capital arm of FMCG giant Unilever, has invested Rs 14.40 crore in health and wellness company What’s Up Wellness. This marks Unilever Ventures’ first investment in the health and wellness category in India.
What’s Up Wellness is a digital-first brand that offers a range of health and wellness products, including immunity boosters, gut health supplements, and stress management tools. The company was founded in 2021 by Sayantani Mandal and Vaibhav Makhija.
The investment from Unilever Ventures will be used to ramp up What’s Up Wellness’ team, further its growth and scaling efforts, and develop new products. The company also plans to use the funds to expand its reach to more consumers across India.
Why Unilever Ventures invested in What’s Up Wellness
Unilever Ventures is investing in What’s Up Wellness for a number of reasons. First, the company is well-positioned to capitalize on the growing demand for health and wellness products in India. The Indian wellness market is expected to grow to $80 billion by 2025, and What’s Up Wellness is well-positioned to capture a significant share of this market.
Second, What’s Up Wellness has a strong team with a proven track record of success. The company’s co-founders, Sayantani Mandal and Vaibhav Makhija, have a deep understanding of the health and wellness space, and they have a proven track record of building successful businesses.
Third, What’s Up Wellness has a strong brand and a loyal customer base. The company has a growing community of users who are passionate about its products and mission.
What’s Up Wellness’ future plans
With the investment from Unilever Ventures, What’s Up Wellness plans to accelerate its growth and scale its operations. The company plans to expand its product range, enter new markets, and build a stronger brand presence.
What’s Up Wellness also plans to use the funds to invest in research and development. The company is committed to developing innovative new products that address the needs of its customers.
The investment in What’s Up Wellness is a significant milestone for the company. It is a validation of the company’s business model and its potential to disrupt the health and wellness market in India. With the backing of Unilever Ventures, What’s Up Wellness is well-positioned to become a leading player in the Indian wellness market.