Boldfit, a D2C fitness brand founded in 2018 by Pallava Bihani, has raised Rs 110 crore (around $13 million) in funding led by Bessemer Venture Partners. The company, which offers over 400 fitness-related products, has engaged Indian cricketer KL Rahul as a strategic investor and brand ambassador. Boldfit aims to enhance product innovation, expand brand presence, and open offline stores in the next 12-18 months, including plans for expansion into the Middle East. The startup’s revenue has nearly doubled from Rs 73 crore in FY23 to Rs 140 crore in FY24, highlighting its growth in India’s fitness market.