Saudi Arabia is blending its rich cultural heritage with economic growth as part of Vision 2030. The Kingdom focuses on initiatives like cultural tourism and artisanal revival, aiming to contribute over $47.9 billion to its GDP by 2030. In 2023, cultural sector achievements exceeded targets, indicating strong engagement. Cultural tourism boosts local hospitality and retail, attracting over 30 million international visitors in 2023, generating significant revenue. The government emphasizes sustainable practices, preserving heritage while fostering community development. Projects like AlUla and Diriyah exemplify the integration of heritage conservation with modern business, positioning Saudi Arabia as a leader in cultural tourism.