Strata, an award-winning brand experience agency, has acquired Element London, a specialist in prize, reward, and incentive programs, to enhance its capabilities and support further international expansion. Founded by Max Lee and Oliver Duval, Element has over 15 years of experience working with global brands in various sectors. This acquisition allows Strata to tap into Element’s strong international client base and offer enhanced services in consumer brand promotions and corporate incentive travel. Strata has secured multi-million-pound investment from Ethos Partners to accelerate its growth and acquisition strategy, aiming for a global presence in key markets.