Micro, small, and medium enterprises (MSMEs) advocate James Christopher Napoles praised Taytay, Rizal business owners for their economic contributions during the Asian Innovation Forum. He urged them to embrace new selling opportunities and expand their businesses by seeking insights beyond Taytay. The forum, organized by DAILY TRIBUNE with partners like Maya and SBCorp, highlighted the shift to online sales post-COVID-19. SBCorp presented flexible loan options for MSMEs, even those with existing government debts, while Maya introduced new expansion avenues through its app. Napoles emphasized that MSMEs are vital to the Philippine economy, highlighting strategies for growth and customer acquisition.