The 1 Billion Followers Summit has teamed up with Shorooq to launch the 1 Billion Pitches competition, providing AED 50 million in funding for innovative content-focused startups and individuals. Shorooq will contribute AED 30 million, while the Summit will add AED 20 million. Twenty-five contenders have been shortlisted for the pre-final round, with ten finalists vying for funding and support. Winners will be announced during the Summit, scheduled for January 11-13, 2025, in Dubai. The competition aims to foster creativity and innovation, supporting impactful content creation that drives economic growth and community development.