The fDi Tourism Investment Report 2024 highlights a significant rise in greenfield investments in the tourism sector, driven by sustainability and innovation. In 2023, international tourism receipts increased by 3% compared to 2019, with 1,943 foreign direct investment (FDI) projects generating approximately $106.7 billion and creating nearly 260,000 jobs from 2019 to 2023. Europe led with 867 projects, while Asia-Pacific saw a 59.5% increase in FDI. The report emphasizes the need for sustainable growth, advocating for eco-friendly policies and technological advancements to enhance tourist experiences and address climate change challenges.