In March 2023, the WTA launched WTA Ventures through a partnership with CVC Capital Partners to enhance revenue for women’s tennis. In its inaugural year, WTA Ventures achieved a 24% revenue increase. By October 2024, the WTA’s social media following grew 26%, bolstered by a surge in YouTube and TikTok subscribers. Key media deals were signed, including partnerships with Sky Sports and ESPN. The WTA also renewed sponsorships with major firms and controversially partnered with Saudi Arabia’s PIF wealth fund. Looking forward, WTA Ventures aims to triple revenue by 2029, leveraging a new brand identity and premier sponsorship offerings.