Myntra, India’s leading fashion e-commerce platform, has launched “M-Now,” a quick-commerce service that delivers apparel and lifestyle accessories within 30 minutes. Targeting fast delivery to meet evolving consumer expectations, M-Now will initially operate in Bengaluru, expanding to major cities like Mumbai and Delhi. Offering 10,000 styles from brands like Vero Moda and Tommy Hilfiger, Myntra aims to increase this to over 100,000 styles within months. The quick-commerce market in India is projected to reach $42 billion by 2030. Myntra’s initiative positions it among the first major players globally to scale quick commerce in fashion.