Amazon has announced a $120 million investment from its Smbhav Venture Fund, expanding the fund to $350 million, to support startups in India focused on digitizing consumer goods manufacturing for both domestic and global markets. Launched in 2021, the Smbhav Venture Fund initially targeted agriculture and healthcare but has since broadened its focus to include D2C brands, fintech, gaming, and manufacturing. The fund aims to unlock Digital India’s potential by investing in innovative startups while providing business networking opportunities. This initiative aligns with Amazon’s commitment to enhancing India’s economic growth and supporting small businesses.