Retail tech startup Bizom has secured $12 million in Series B funding, led by Pavestone, with additional contributions from IndiaMART and other investors. Founded in 2008, Bizom plans to use the funds to enhance its platform, offering real-time trade visibility and B2B sales force automation, while also developing delivery mechanisms and expanding key accounts. The company serves over 600 retail brands across various industries, including FMCG and dairy, with operations in over 30 countries. Pavestone’s Managing Partner highlighted the platform’s value in streamlining distribution and providing rapid market insights. Bizom had previously raised $7.8 million in prior funding rounds.