The Indian cement industry faces profitability challenges, needing an EBITDA of over Rs1,000 per ton for viable returns on capital, as per IKIGAI Asset Manager. Currently, EBITDA averages Rs800 per ton, resulting in a low ROCE of 3%. Significant pricing support is essential for future investments, with top players expected to dominate capacity additions by FY27. The sector must also address limestone mine expirations by 2035 and improve efficiency through renewable energy, which is cheaper than traditional power sources. Despite strong demand, pricing power remains weak, emphasizing the need for strategic pricing to boost long-term profitability.