Invest in Bogotá concluded 2024 with a successful management review, certifying 47 projects that attracted USD 286 million and created over 8,500 jobs. The city, now a regional business hub with a market of 11 million and a workforce of six million, saw significant investments in sectors like technology, healthcare, and energy. Despite fewer projects than in 2023, investment amounts and job creation surged. Notable events hosted by the Bogotá Convention Bureau contributed nearly USD 53 million to the economy. The agency aims to enhance Bogotá’s competitiveness and has been recognized among the world’s top investment promotion entities.