The mutual fund (MF) industry has experienced significant growth over the past five years, driven by favorable conditions like market rallies and the AMFI’s “MF Sahi Hai” campaign. To maintain this momentum, the industry must focus on educating investors about portfolio building and asset allocation, especially as some may face disappointment from underperforming funds. Key opportunities for the upcoming year include innovation and enhancing investor service, while challenges involve managing expectations on returns. The trend of high SIP inflows is expected to continue, with aspirations for 2025 centering on expanding investment options and ensuring regulatory support for ease of business.