SM Entertainment celebrated its 30th anniversary with the “SM Town Live 2025” concert at Gocheok Sky Dome in Seoul, attracting 40,000 fans and a global online audience. The event featured 98 artists, including iconic groups and solo performers, showcasing over five hours of music, setting a record for the longest SM Town Live performance. Despite some controversies, the concert highlighted the enduring legacy of SM’s artists, with collaborations between veteran and newer talents. The show concluded with a group performance of “Hope from Kwangya,” and a global tour is planned to commence in May 2025.