NOQ, founded by Param Kanabar to address long queues at events, provides real-time data tools to optimize revenue for major event operators. As a preferred supplier to the Association of Independent Festivals (AIF), NOQ pledges £1,000 for each independent festival that adopts its services, aiding AIF’s efforts to support the sector. Kanabar’s background in data drives his mission to enhance the live events industry, which he sees as lagging in data utilization. NOQ’s platform offers faster transaction processing and next-day reconciliations, helping independent festivals maximize revenue and reduce costs post-pandemic.