Malaysian fresh food group Segi Fresh is investing in Australian agrifood tech venture capital firm Mandalay Venture Partners to enhance its fresh food supply chains with cutting-edge agritech. Segi Fresh aims to improve efficiency, sustainability, and food quality for consumers in the ASEAN region. With over 100 stores in Malaysia, Segi Fresh collaborates with local farmers to ensure freshness and support sustainable practices. The partnership also involves adopting innovative packaging solutions from Queensland-based startup TomKat Kool Paks, aiming to reduce environmental impact. This collaboration reinforces the strong food trade relationship between Australia and Malaysia, fostering innovation and economic ties.