A study by Oxford Capital identified the most misunderstood terms in venture capital, aiming to educate investors and founders. The most searched term is “return on investment” (ROI), with 1.3 million annual searches. Other significant terms include “acquisition” (912,000 searches), “initial public offering” (IPO) (549,000), and “unicorn” (304,800). Understanding these concepts is crucial, as 80% of tech start-ups fail due to a lack of venture capital knowledge. Idealog breaks down the top 10 terms, including “limited partner,” “pivot,” “scalability,” “cliff vesting,” “annual recurring revenue,” and “lifetime value,” empowering founders for success.