Meesho has become India’s first horizontal e-commerce firm to achieve positive cash flow, reporting ₹232 crores ($27.6 million) for the year ending March 2024 and a 33% revenue increase to ₹7,615 crores ($905.6 million). The startup, supported by SoftBank and Prosus, primarily serves smaller cities, experiencing a 97% reduction in adjusted losses. As e-commerce growth in India slows, Meesho’s performance outpaces the market. With 145 million annual transacting users, 45% from tier 4 cities, Meesho is capitalizing on the influx of first-time online shoppers. Bank of America anticipates 120 million new online shoppers in the coming years.