The Kerala government is launching a campaign to promote the Agriculture Infrastructure Fund (AIF) due to its poor uptake. Established in 2020, the AIF offers subsidized loans for cold storage and value-added agricultural projects, aiming to reduce post-harvest losses. With Rs 2,520 crore allocated for Kerala until 2033, the scheme allows loans of up to Rs 2 crore at 9% interest, with a 3% subsidy. Despite efforts by cooperative and agriculture departments, participation remains low, prompting the government to engage local self-governments to reach potential beneficiaries and monitor progress.