Networking events utilize innovative strategies to enhance participant engagement and visibility. For instance, ISPO Munich attracts over 1,000 media representatives, spotlighting startups. These industry gatherings also facilitate direct interactions with investors, as seen in ISPO Brandnew’s speed dating sessions and Elite Networking Night, increasing funding opportunities. Additionally, startups can gain exposure through award shows like the ISPO Brandnew Awards, where eligible participants present their products to an audience of media and potential investors. This combination of exposure and networking significantly boosts startups’ chances of securing media attention and investment.