Filipinos are encouraged to embrace entrepreneurship, as emphasized during the 13th Asian Innovation Forum (AIF) in Angono, Rizal. Mayor Jeri Mae Calderon highlighted the significance of continuous learning in business. Angelo San Juan, Public Employment Service Officer, praised business owners for their resilience during the pandemic and urged adaptation to digitalization. Lec Toribio of Kaunlad Pinoy Partylist shared his journey, stressing that entrepreneurship is a mindset accessible to all. The forum aimed to foster economic growth, with speakers advocating for innovation and resilience in small businesses, particularly emphasizing the potential of online ventures in the digital age.